There has been a lot of anticipation for the launch of Happy New Year trailer on 14 August 2014. With an all-star cast, it is appropriate that the film is set to release on 23 October 2014 during Diwali, the festival of lights.
Red Chillies Entertainment's marketing team has been busy stoking the flames of fan interest. Besides setting up WhatsApp to send out the trailer to interested fans, they again leveraged the digigraph.me system used for the HNY First Look Posters to generate personalized posters of each member of the "India Waale" gang. They also created stylized "India Waale" cartoons and leveraged a variety of hashtags including #HNYTrailer, #Indiawaale, and #HNYCharlie. And while the USA/Canada SLAM! The Tour in September isn't meant to be a promotional gimmick for Happy New Year, Farah Khan has indicated that the performances crafted for the film lent themselves organically to a stage show.
The following is the current collection of online SWAG from Happy New Year that is sweeping through the virtual Bollywood kingdom of fans.
The trailer of the film is a real entertainer - it will definitely bring a smile to your face! Not only was it posted widely, fans worldwide were sent personalized versions via Twitter.
#HNYTrailer: Hindi, with English subtitles,Tamil, Telugu
VIDEO PLAYLIST: Happy Independence Day!
Posters highlighting the trailer evolved a bit from the HNY First Look Posters to focus more on the dual-roles of the characters and mirrored the theme of the motion poster.
Introducing the India Waale Gang
Recognizing the power of Twitter to quickly spread the word,
Character Posters and Personalized Messages
Stylized India Waale Cartoons
If you liked this, check out our other Happy New Year posts.