Update 8/14/2014: View the Happy New Year Trailer and Character Posters Now Online!
The film Happy New Year began its 2014 marketing strategy by leveraging the fan-base of it's stars - Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, Vivaan Shah and Farah Khan.
Congratulations personal #HNYPoster activity successful. Targets achieved. Soon all supporters will receive from @HNY. Thanks @digigraphme
— Happy New Year-Movie (@HNY) January 1, 2014
Using the website digigraph.me, a digital personally-autographed copy of the first official poster for Happy New Year was delivered to fans who tweeted their interest. They were then encouraged to share the posters with their fanbase.
Every fan can get personalised #HNYPoster autographed by Shah Rukh Khan. Tweet now to @iamsrk with @Hny #HNYPoster & Get Yours Now! Hurry!!
— SHAH RUKH KHAN (@iamsrk) January 1, 2014
<
@lauraleedooley @IAMSRK & @HNY wishes you a #HappyNewYear. Here's ur #HNYPoster! RT if you like it! http://t.co/bAcVebOnaC
— Happy New Year-Movie (@HNY) January 1, 2014
Guys, I’ll send you a personalised #HNYPoster autographed. Just tweet me @juniourbachchan with @HNY #HNYPoster
— Abhishek Bachchan (@juniorbachchan) January 1, 2014
Hi, Getting ready to send you a personalised #HNYPoster autographed. Just tweet me @SonuSood with @HNY #HNYPoster will be fun. ;-)
— sonu sood (@SonuSood) January 1, 2014
I will send you a personalized #HNYPoster in your name handwritten by me . Tweet to @deepikapadukone with @HNY #HNYPoster & Get it Now!
— Deepika Padukone (@deepikapadukone) January 1, 2014
I will send you a personalised #HNYPoster in your name handwritten by me . Tweet to @bomanirani with @HNY #HNYPoster
— boman irani (@bomanirani) December 31, 2013
@TheFarahKhan @bomanirani @SonuSood fans, last Shout-out to be the 1st to get autographed #HNYPoster @HNY. Retweet if you haven't yet...
— Happy New Year-Movie (@HNY) January 1, 2014
Even #HNY Director Farah Khan wanted to get in on the action!
#HNYPoster @HNY @TheFarahKhan ..I want my personal copy tOo!
— Farah Khan (@TheFarahKhan) January 1, 2014
|
Click on image to view larger version
|
||
|
Abhishek Bachchan
|
Deepika Padukone
|
Boman Irani
|
|
|
|
|
|
Sonu Sood
|
Farah Khan
|
Vivaan Shah
|
|
|
|
|
"@HNY: “@TrendsmapIndia: #happynewyearmovieposter is now trending in India" Thank u 4 your support guys! Kp Tweeting!"N its not evn out yet
— Farah Khan (@TheFarahKhan) December 31, 2013
So last year ended with a “Dhoom”! And this year promises to be a “Happy New Year”!! Happy new year guys. Wish you all the love and health.
— Abhishek Bachchan (@juniorbachchan) January 1, 2014
#HNYPoster is trending! @HNY @juniorbachchan pic.twitter.com/7ELnNe5YJY
— Abhishek Bachchan (@ABjr_Fans) January 1, 2014
I hope you like the poster for the film @HNY. All that begins this year or ends this year for u, may it be the best for each one of u. Love.
— SHAH RUKH KHAN (@iamsrk) January 1, 2014
@iamsrk @TheFarahKhan Simply love the poster. Thanks a ton for this MAGIC MONENT. Love u always. #HappyNewYear @HNY
— sonu sood (@SonuSood) January 2, 2014
Well done team @HNY for sending out all those personalized and signed posters to all the followers. Super effort!!!
— boman irani (@bomanirani) January 2, 2014
After quite a few online tests, the first poster was sent out to a fan shortly after 3:00pm EST on 1 January 2014. As of 5:30pm EST on 1 January 2014, @HNY - which had just joined Twitter on 29 December 2013 - had over 48,500 tweets and was still going strong, sending out links to personalized posters.
Happy New Year is scheduled to release on Diwali which falls on Thursday, 23 October 2014. Follow tweets and posts about Happy New Year via Storify.com at:
- Fun Times Filming "Happy New Year" in Dubai (September 2013)
- Fun Times Filming "Happy New Year" - Continued! (October 2013-early January 2014)
- Fun Times Filming "Happy New Year" - Take 3 (January-May 2014)
Update 4 Jan 2014
The last day to get free personalized and digitally autographed posters online was 4 January 2014.
SRK missed getting his copy - several fans and fan groups responded, including @HNY which produced a special version for SRK.
I want my poster becos nobody has given me mine... @HNY #HNYPoster
— SHAH RUKH KHAN (@iamsrk) January 4, 2014
Thank you @HNY for sending me my #HNYPoster! http://t.co/sBdCNy9OGG pic.twitter.com/jPlDdv9ll4
— SHAH RUKH KHAN (@iamsrk) January 4, 2014
And thanks everyone for sending in their versions of @HNY posters…designs & pics. Very very creative. Will surely use some of the ideas.
— SHAH RUKH KHAN (@iamsrk) January 4, 2014
A version of the poster from "Team Happy New Year" included all the signatures from the key cast and crew from the film. Also making the rounds was a poster featuring the solo image of Shah Rukh Khan. The original poster featured the standard film information at the bottom of the poster.
|
Click on image to view larger version
|
||
|
Team Happy New Year
|
Shah Rukh Khan
|
Original
|
|
|
|
|
But the content wasn't limited to a poster. A fan-made 2014 calendar was posted on the Shah Rukh Khan Community Facebook Page.
|
Click on image to view larger version
|
||
|
January
|
February
|
March
|
|
|
|
|
|
April
|
May
|
June
|
|
|
|
|
|
July
|
August
|
September
|
|
|
|
|
|
October
|
November
|
December
|
|
|
|
|
Updated 25 July 2014: Vivaan Shah
Introducing the youngest member of #Indiawaale - #VivaanShah! #HNY #HNYVivaan #HappyNewYear pic.twitter.com/srSY8OSZRY
— Happy New Year-Movie (@HNY) July 25, 2014
If you liked this, check out some of our other posts.